Since the Future Collector Car Show (FCCS) made its move to the Polo Field at WestWorld and takes place during Barrett-Jackson’s Scottsdale Auctions, the team has become dedicated to creating an exclusive commemorative T-shirt that celebrates the event and its participants. What makes the shirt special is that it showcases the prior year’s Best of Show winner, aiming to provide a unique keepsake and encourage a competitive show field. The 2024 shirt features the 2023 Best of Show winner, a 2002 Honda S2000 owned by David Flinn.
In the realm of creative design, crafting of the FCCS commemorative T-shirt is more than just placing a photo on a shirt and calling it a day ‒ it’s a meticulous process that involves expertise, innovation and talented designers. To create something truly special, the team turned to Corbin Snyder, Director of Marketing and Creative at Barrett-Jackson. Since the design had to feature the 2023 winner, the team had to start with a clean photo of the Best of Show S2K.
The creative team brought the S2K into the cutting-edge Barrett-Jackson studio for a photo shoot. The studio features a white cyclorama, or “cyc” for short. The cyc is a huge wall used to suggest unlimited space – a literal blank canvas – which makes the design process easier as there isn’t a distracting background. The studio also provides excellent controlled lighting which ensures an evenly lit car without any glaring reflections or strange light spots that would necessitate a significant amount of retouching for the final design. Barrett-Jackson Media Director Tim Heit played with multiple angles and took a variety of different photos to ensure the most compelling image for the commemorative tee.